The Fake News Stand

Client: Columbia Journalism Review

Agency Partner: TBWA/Chiat/Day

Awards: 2019 Cannes Lion Gold (Live Advertising + Events) / 2019 The One Show Gold (Experiential + Live Events)

Over the last few years, fake news has developed from a hot button issue into a plague on the political climate — leaving the country more divided than ever. The Columbia Journalism Review sought to drive awareness by taking over a NYC newsstand for an entire day. Replacing all its periodicals with newspapers and magazines boasting fake news headlines, this provocative social experiment earned some serious double takes from passersby, but in turn, educated the public on the dangers of misinformation and unethical journalism.