Billie Jean King Your Shoes

Client: Adidas

Agency Partner: TBWA/Chiat/Day

Awards: 2019 Cannes Lion Gold (Live Branded Experience + Activation))

The US Open has become more than just a world-class competition — it’s become a place to see and be seen. This year, Adidas helped guests look their best with a sneaker outpost in the thick of the action, showcasing the new and exclusive line of Billie Jean King shoes. Here, fans could purchase a new pair or transform an old one with realtime sneaker customizations by legendary artist Jake Danklefs. Fellow tennis legends BJK and Stan Smith stopped by to sign sneakers and posters and pose for photos with excited fans.