The Song of Us

Client: JOBY

Agency Partner: We Are Social

JOBY is the leading brand in device accessories, — and yet needed to reach a younger audience. To change this, JOBY sponsored Playlist Live, a three-day festival for today’s top social creators and their impassioned fans. I spearheaded the design and consumer experience of multiple Instagrammable and TikTok friendly environments for guests to create original content and then broadcast to the entire world. In addition, JOBY partnered with pop star Justine Skye to create a brand new song where fans were asked to submit original content and then added to the official final fan inspired video.