Androidify Me

Client: Google

Agency Partner: Magnetic Collaborative

Times Square always has some characters lurking around, but there came a time when Google decided to bring their Android friends to mingle with the crowd.
Google was able to give it's fans, tourists and all the weirdos a weekend of activities, including playing your own avatar on the largest digital billboard, spanning an entire NYC block, custom t-shirts and sending personalized postcards anywhere in the world and taking selfies with the Android crew.